Industry Statistics and Trends
Market size and recent performance (2015-2030)
Industry revenue has declined at a CAGR of 4.1 % over the past five years, to reach an estimated $3.6bn in 2025.
Trends and Insights
Sales price hikes have outpaced growth in purchase and logistical costs for retailers
- Upstream supply chain trends dictate purchase costs for retailers. Silver and gold are the main input materials for jewellery and watches. The world prices of silver and gold and the domestic price of gold have trended upwards over the past five years, as many consumers have seen gold and silver as safe investment options.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2025-2030)
Market size is projected to grow over the next five years.
Trends and Insights
International brands will seek to occupy a greater share of the local market
- Multinational retailers will attempt to increase their market shares over the coming years, driving up competition and forcing smaller retailers to adapt.
Biggest companies in the Fine Jewellery and Watch Retailing in Australia
| Company | Market Share (%)
2026 | Revenue ($m)
2026 |
|---|---|---|
Prouds Jewellers | 662.3 | |
Michael Hill Jeweller | 639.2 | |
Richemont Australia | 620.2 |
To view the market share and analysis for all 6 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Precious stones jewellery, Fine silver jewellery and Fine watches. Precious stones jewellery is the largest segment of the Fine Jewellery and Watch Retailing in Australia.
Trends and Insights
An uptick in marriages has boosted sales of precious stones jewellery
- Precious stones jewellery products are made with gemstones like diamonds, rubies, emeralds and sapphires.
- More insights available in the full report
Table of Contents
About this industry
Industry definition
Industry operators primarily retail fine jewellery and watches, which are made with precious metals or precious and semiprecious gemstones. Businesses that primarily retail fashion watches and jewellery not made with precious metals or gemstones are excluded from the industry. Online-only players are also excluded from the industry.
What's included in this industry?
Products and services covered in the Fine Jewellery and Watch Retailing industry in Australia include Luxury watch retailing, Fine jewellery retailing, Gold jewellery retailing and Silver jewellery retailing.Companies
Companies covered in the Fine Jewellery and Watch Retailing industry in Australia include Prouds Jewellers, Michael Hill Jeweller and Richemont Australia.Purchase this report to view all 6 major companies in this industry.
Related Terms
Related terms covered in the Fine Jewellery and Watch Retailing industry in Australia include fine jewellery, fashion jewellery and computer-aided design (cad).Industry Code
ANZSIC 4253 - Fine Jewellery and Watch Retailing in Australia
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Rising prices for raw materials like gold and silver, along with escalating rental expenses, have driven up input costs for fine jewellery and watch manufacturers. These cost...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2015-2024) and forecast (2025-2030)
- Employees, including historical (2015-2024) and forecast (2025-2030)
- Businesses, including historical (2015-2024) and forecast (2025-2030)
- Profit, including historical (2015-2025)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
As the number of marriages climbs, sales will rise for precious stone jewellery like diamond rings. Conversely, higher global silver prices will reduce sales of silver jewell...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2025
- Product innovation level
Charts
- Products & services segmentation in 2025
- Major market segmentation in 2025
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Luxury retailers must operate close to their customers. That is why many retailers choose to locate in Sydney and Melbourne.
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2025
Tables
- Number and share of establishments in each region in 2025
- Number and share of revenue each region accounts for in 2025
- Number and share of wages each region accounts for in 2025
- Number and share of employees in each region in 2025
Detailed analysis
- Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Luxury retailers tend to focus on brand loyalty, location and value-added aftercare services. These factors help retailers differentiate their offerings against competitors a...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2020-2025
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Omnichannel retailing has helped existing retailers maintain market share. Major player Michael Hill has been establishing a name for itself in the Online Jewellery and Watch...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2021 through 2025
- Major companies in the industry, including market share, revenue, profit and profit margin in 2025
- Overview of Prouds Jewellers's performance by revenue, market share and profit margin from 2019 through 2025
- Overview of Michael Hill Jeweller's performance by revenue, market share and profit margin from 2019 through 2025
- Overview of Richemont Australia's performance by revenue, market share and profit margin from 2019 through 2025
- Overview of revenue, market share and profit margin trend for 3 additional companies
Detailed analysis
- Description and key data for Prouds Jewellers, and factors influencing its performance in the industry
- Description and key data for Michael Hill Jeweller, and factors influencing its performance in the industry
- Description and key data for Richemont Australia, and factors influencing its performance in the industry
- Description, key data and performance trends for 3 additional companies
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Luxury retailers can generally pass on higher input costs to consumers. Premium product ranges allow retailers to increase final prices without significantly sacrificing sale...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2015-2030)
- Assistance historical data and forecast (2015-2030)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Fine jewellery and watch retailers typically focus on generating high margins per item sold. Consumers are willing to pay a premium for luxury jewellery items, often just bas...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
- Investment vs. share of economy
Data tables
- Cash Flow & Debt Service Ratios (2015-2030)
- Revenue per Employee (2015-2030)
- Revenue per Enterprise (2015-2030)
- Employees per Establishment (2015-2030)
- Employees per Enterprise (2015-2030)
- Average Wage (2015-2030)
- Wages/Revenue (2015-2030)
- Establishments per Enterprise (2015-2030)
- IVA/Revenue (2015-2030)
- Imports/Demand (2015-2030)
- Exports/Revenue (2015-2030)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2015-2030)
- IVA (2015-2030)
- Establishments (2015-2030)
- Enterprises (2015-2030)
- Employment (2015-2030)
- Exports (2015-2030)
- Imports (2015-2030)
- Wages (2015-2030)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Fine Jewellery and Watch Retailing industry in Australia in 2025?
The market size of the Fine Jewellery and Watch Retailing industry in Australia is $3.6bn in 2025.
How many businesses are there in the Fine Jewellery and Watch Retailing industry in Australia in 2025?
There are 1,967 businesses in the Fine Jewellery and Watch Retailing industry in Australia, which has declined at a CAGR of 1.7 % between 2020 and 2025.
How may import tariffs affect the Fine Jewellery and Watch Retailing industry in Australia?
The Fine Jewellery and Watch Retailing industry in Australia is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Fine Jewellery and Watch Retailing industry in Australia?
The Fine Jewellery and Watch Retailing industry in Australia is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Fine Jewellery and Watch Retailing industry in Australia grown or declined over the past 5 years?
The market size of the Fine Jewellery and Watch Retailing industry in Australia has been declining at a CAGR of 4.1 % between 2020 and 2025.
What is the forecast growth of the Fine Jewellery and Watch Retailing industry in Australia over the next 5 years?
Over the next five years, the Fine Jewellery and Watch Retailing industry in Australia is expected to grow.
What are the biggest companies in the Fine Jewellery and Watch Retailing industry in Australia?
The biggest companies operating in the Fine Jewellery and Watch Retailing industry in Australia are Prouds Jewellers, Michael Hill Jeweller and Richemont Australia
What does the Fine Jewellery and Watch Retailing industry in Australia include?
Luxury watch retailing and Fine jewellery retailing are part of the Fine Jewellery and Watch Retailing industry in Australia.
Which companies have the highest market share in the Fine Jewellery and Watch Retailing industry in Australia?
The company holding the most market share in the Fine Jewellery and Watch Retailing industry in Australia is Prouds Jewellers.
How competitive is the Fine Jewellery and Watch Retailing industry in Australia?
The level of competition is moderate and increasing in the Fine Jewellery and Watch Retailing industry in Australia.
Related Industries
Widen your competitive advantage with related industries
Competitors
Complementors
View all industries in Australia
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Australia include:
- Australian Bureau of Statistics
- Australian Taxation Office
- Australian Securities & Investments Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
