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Fleet Vehicle Leasing in Australia - Market Research Report (2015-2030)

Claudia Burgio-Ficca Claudia Burgio-Ficca Melbourne, Australia Last Updated: May 2025 ANZSIC OD5092

Revenue

$3.6bn

2025-26

$3.6bn

Past 5-Year Growth

Profit

$XXX.Xm

Employees

2,124

Businesses

372

Wages

$XXX.Xm

Fleet Vehicle Leasing in Australia industry analysis

Fleet vehicle lessors have come up against tough trading conditions. During the historically low cash rate periods between 2019-20 and 2021-22, businesses found purchasing fleets more cost-effective than leasing, despite the lower borrowing costs meant to stimulate business spending. A tumble in business confidence during the pandemic caused businesses to halt non-essential spending, which extended to fleet vehicles. Compounding these challenges, global supply chain disruptions slowed vehicle imports, constraining vehicle availability. While a surge in delivery and freight needs driven by online shopping helped offset some losses, lessors navigated a landscape marked by caution and contraction.

Trends and Insights

  • Demand for fleet vehicle leasing has fluctuated due to economic pressures and regulatory changes. Early in the pandemic, plummeting interest rates and weak business confidence drove businesses to purchase vehicles outright and cut discretionary spending, reducing leasing demand.
  • Fleet vehicle lessors offer SUVs, small, medium and large cars along with light and heavy commercial vehicles for lease. Consumer preference, fuel costs and trends in downstream markets drive demand.
  • Population density, CBD activity and freight transportation needs drive demand for fleet vehicle lessors. That’s why New South Wales, Queensland and Victoria account for the majority of fleet vehicle leasing businesses.
  • Legal and start-up requirements demand thorough planning and compliance from fleet vehicle lessors. Lessors must legally establish and register their business, meet ACCC transparency obligations and prepare for substantial start-up costs, including vehicles, facilities, staff and technology.
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Industry Statistics and Trends

Market size and recent performance (2015-2030)

Industry revenue has grown at a CAGR of 1.8 % over the past five years, to reach an estimated $3.6bn in 2025.

Trends and Insights

Plummeting rates and the pandemic halted early demand

  • Australia enjoyed a historically low cash rate in 2019-20 and 2021-22, plummeting from 0.66% to just 0.17%. Yet, while other spending benefited from the historical rates, they were a small comfort for fleet vehicle lessors. Lower borrowing costs at the time made it more cost-effective for businesses to buy fleets outright rather than lease them, leading to a drop in demand for fleet vehicle lessors.
  • Additional trends and insights available with purchase
Fleet Vehicle Leasing in Australia
Revenue (2015-2030)
IBISWorld Logo Source: IBISWorld

Industry outlook (2025-2030)

Market size is projected to grow over the next five years.

Trends and Insights

A return to positive business confidence will support sales

  • Fleet vehicle lessors are set to benefit from easing inflationary pressure and improved trading conditions, which will create revenue opportunities for businesses. Lower input and labour costs will propel an upswing in business profit and optimism, facilitating a recovery in business confidence. The changing conditions will, in turn, encourage more businesses to establish or upgrade their current fleet of vehicles, with stronger demand helping to improve lessors' revenue.

Biggest companies in the Fleet Vehicle Leasing in Australia

Company
Market Share (%)
2025
Revenue ($m)
2025
Toyota Finance Australia
550.0
FleetPartners
505.0
SG Fleet
386.4

To view the market share and analysis for all 6 top companies in this industry, view purchase options.

Products & Services Segmentation

Fleet Vehicle Leasing in Australia
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Small and light cars, Medium and large cars and SUVs. Small and light cars is the largest segment of the Fleet Vehicle Leasing in Australia.

Trends and Insights

Spacious interiors and safety has fuelled demand for SUVs

  • A sport utility vehicle (SUV) features a wagon body style, high ground clearance and a light truck chassis. Compact SUVs have between four- and six-cylinder engines, while other SUV designs can have up to 12-cylinder engines.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

The industry involves leasing vehicles to downstream markets, including corporations, small businesses, government institutions and freight transport operators. Fleet vehicle leasing companies also offer fleet management services and novated leases.

What's included in this industry?

SUVsSmall and light carsMedium and large carsLight commercial vehiclesHeavy commercial vehicles

Companies

Toyota Finance AustraliaFleetPartnersSG Fleet

Purchase this report to view all 6 major companies in this industry.

Related Terms

FLEET TELEMATICSLESSORSPORT UTILITY VEHICLE (SUV)NOVATED LEASE

Industry Code

ANZSIC 2006

ANZSIC 6611 - Fleet Vehicle Leasing in Australia

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Demand for fleet vehicle leasing has fluctuated due to economic pressures and regulatory changes. Early in the pandemic, plummeting interest rates and weak business confidenc...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2015-2024) and forecast (2025-2030)
  • Employees, including historical (2015-2024) and forecast (2025-2030)
  • Businesses, including historical (2015-2024) and forecast (2025-2030)
  • Profit, including historical (2015-2025)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Fleet vehicle lessors offer SUVs, small, medium and large cars along with light and heavy commercial vehicles for lease. Consumer preference, fuel costs and trends in downstr...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2025
  • Product innovation level

Charts

  • Products & services segmentation in 2025
  • Major market segmentation in 2025

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Population density, CBD activity and freight transportation needs drive demand for fleet vehicle lessors. That’s why New South Wales, Queensland and Victoria account for the ...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2025

Tables

  • Number and share of establishments in each region in 2025
  • Number and share of revenue each region accounts for in 2025
  • Number and share of wages each region accounts for in 2025
  • Number and share of employees in each region in 2025

Detailed analysis

  • Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Legal and start-up requirements demand thorough planning and compliance from fleet vehicle lessors. Lessors must legally establish and register their business, meet ACCC tran...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2020-2025
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Key fleet vehicle leasing companies have been kept busy with merger and acquisition activity. SG Fleet Group’s acquisition of Lease Plan Australia and New Zealand has helped ...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2021 through 2025
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2025
  • Overview of Toyota Finance Australia's performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of FleetPartners's performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of SG Fleet's performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of revenue, market share and profit margin trend for 3 additional companies

Detailed analysis

  • Description and key data for Toyota Finance Australia, and factors influencing its performance in the industry
  • Description and key data for FleetPartners, and factors influencing its performance in the industry
  • Description and key data for SG Fleet, and factors influencing its performance in the industry
  • Description, key data and performance trends for 3 additional companies

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Business confidence directly influences demand for fleet vehicle leasing, as positive sentiment encourages investments in corporate incentives like novated leases. When confi...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2015-2030) 
  • Assistance historical data and forecast (2015-2030) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Fleet vehicle lessors have seen profit margins increase despite volatility due to favourable tax incentives and interest rate trends. Changes like FBT exemptions for low-emis...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2015-2030)
  • Revenue per Employee (2015-2030)
  • Revenue per Enterprise (2015-2030)
  • Employees per Establishment (2015-2030)
  • Employees per Enterprise (2015-2030)
  • Average Wage (2015-2030)
  • Wages/Revenue (2015-2030)
  • Establishments per Enterprise (2015-2030)
  • IVA/Revenue (2015-2030)
  • Imports/Demand (2015-2030)
  • Exports/Revenue (2015-2030)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2015-2030)
  • IVA (2015-2030)
  • Establishments (2015-2030)
  • Enterprises (2015-2030)
  • Employment (2015-2030)
  • Exports (2015-2030)
  • Imports (2015-2030)
  • Wages (2015-2030)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Fleet Vehicle Leasing industry in Australia in 2025?

The market size of the Fleet Vehicle Leasing industry in Australia is $3.6bn in 2025.

How many businesses are there in the Fleet Vehicle Leasing industry in Australia in 2025?

There are 372 businesses in the Fleet Vehicle Leasing industry in Australia, which has grown at a CAGR of 1.6 % between 2020 and 2025.

How may import tariffs affect the Fleet Vehicle Leasing industry in Australia?

The Fleet Vehicle Leasing industry in Australia is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.

How may export tariffs affect the Fleet Vehicle Leasing industry in Australia?

The Fleet Vehicle Leasing industry in Australia is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.

Has the Fleet Vehicle Leasing industry in Australia grown or declined over the past 5 years?

The market size of the Fleet Vehicle Leasing industry in Australia has been growing at a CAGR of 1.8 % between 2020 and 2025.

What is the forecast growth of the Fleet Vehicle Leasing industry in Australia over the next 5 years?

Over the next five years, the Fleet Vehicle Leasing industry in Australia is expected to grow.

What are the biggest companies in the Fleet Vehicle Leasing industry in Australia?

The biggest companies operating in the Fleet Vehicle Leasing industry in Australia are Toyota Finance Australia, FleetPartners and SG Fleet

What does the Fleet Vehicle Leasing industry in Australia include?

SUVs and Small and light cars are part of the Fleet Vehicle Leasing industry in Australia.

Which companies have the highest market share in the Fleet Vehicle Leasing industry in Australia?

The company holding the most market share in the Fleet Vehicle Leasing industry in Australia is Toyota Finance Australia.

How competitive is the Fleet Vehicle Leasing industry in Australia?

The level of competition is high and increasing in the Fleet Vehicle Leasing industry in Australia.

Related Industries

Widen your competitive advantage with related industries

View all industries in Australia

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Australia include:

  • Australian Bureau of Statistics
  • Australian Taxation Office
  • Australian Securities & Investments Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.

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